Addressing Alcohol Use on Campus
Sororities and Fraternities
Each institution of higher education (IHE) must assess the level and extent of high-risk drinking on its campus. In addition to gathering information on how and where students drink, IHEs must then tailor prevention efforts to their particular problems. Many campuses and communities have begun comprehensive prevention approaches that go beyond traditional educational programs to emphasize strategies aimed at changing the physical, social, legal, and economic environment on campus and in surrounding communities. This is called the environmental management approach to prevention. This approach emphasizes the following environmental strategies to address high-risk alcohol use on campus:
- Offer and promote social, recreational, extracurricular, and public service alcohol-free options
- Create a social, academic, and residential environment that supports health-promoting norms
- Limit alcohol availability both on and off campus
- Restrict marketing and promotion of alcoholic beverages both on and off campus
- Develop and enforce policies and laws at the campus, local, state and federal levels
Which of these strategies a campus uses should relate to the specific problem areas identified through a strategic planning process. Through this process, goals and measurable outcomes are established to respond to the ways in which problems manifest themselves on an individual campus.
Alcohol use is both a campus and community problem, and campuses and communities need to collaborate to address it. Because college presidents are most influential at creating change on campus, their active and visible efforts can be very effective in bringing together multiple constituencies to develop and implement strong, effective policies and programs.