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Spring Break

Alcohol advertisers often use spring break packages as an opportunity to target college and university students, especially underage students. Alcoholic beverage companies continually place ads for inexpensive drinks, liquor specials, booze cruises, and all you can drink packages at spring break venues, which the American Medical Association (AMA) calls “reckless marketing practices.”

The following environmental strategies address marketing and promotion related to spring break vacations:

  • Restrict advertising by the alcohol industry in campus newspapers in the months preceding spring break
  • Restrict posters by the alcohol industry on campus property
  • Work with tourism companies near campus to prevent alcohol-related advertisement of spring break vacations

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